Email this pageMortgage Blogs
Loan Officer Formula for Success
November 5, 2009
Perspectives by Brian Sacks
Direct Mail Secrets: Now is the Best Time
During the downturn, one of the first things I have noticed most originators ending is their marketing campaign. Yes, business has slowed down and even dried up totally for some. But there is still business to be had. While most originators are now chasing those new "shiny objects" like social media and the like, there is still one effective way to generate new business and that is using targeted direct mail.
Look in your own mailbox when you get home today and I would be surprised if there was even one solicitation from a mortgage company. Just a year ago your mailbox would've been stacked with them and when you finally sat down to eat you could expect several telemarketing calls. Not today.
That is why now is the best time to be sending targeted direct mail. You simply have little competition, which means you have a much better chance of getting through.
In the next few articles I'll be discussing the basic elements you must master to make your next campaign successful. Here they are:
1. You must get it delivered
2. You must get it opened
3. You must get it read
4. You must get it acted on
Brian Sacks is the CEO of http://www.loanofficerformula.com/join. He has been an industry expert for over 24 years closing over 6,000 loans totaling $1 billion. Brian has trained thousands of originators and company owners in North America sharing his "formula" for success that will allow you to close fewer loans, make more money and have a life REGARDLESS OF MARKET CONDITIONS. You can read his "free" 32 page special report entitled The Death Of Mortgage Origination As We Know It & The Little Known Things You Must Do Now To Survive and Thrive by visiting http://www.loanofficerformula.com/broker. This report has been downloaded by over 9,200 originators and company owners many investing $97.00 to learn these little known, tested secrets! So grab your FREE COPY NOW as a gift from Broker Universe while it's still up at http://www.loanofficerformula.com/broker.
Click here to access our archives
