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Ask the Experts

CP Loan Expert

Only What You Have Can Help You and What You Have is Always Enough

By Joel S. Pate

Well, how was your weekend with your family? Did anyone say or do anything to offend you? Were you glad to see everyone? Did all of your words bring soothing relief or did your words bite at someone's real or imagined hurt?

Well?

Dealing with the holidays and family sometimes brings a mixture of blessings, fun, anxiety, laughter, and crying. It is just the way it is and nothing will ever change it.

We, individually, must understand that everyone is dealing with the same hurts, concerns, fears, uncertainty in their lives that causes real and many times imagined hurts, fears, slights, etc. in their life.

One might exasperatedly state: "Why don't they just act like I do?" "Why are they so crazy?"

Sure, it's easy to blame the other person. Sometimes it is deserved, but many times, it is not. Many times, we are acting out of our own fears and concerns as we transfer our feelings onto others.

This brings to mind the attitude that Dale Carnegie teaches in his writings. Paraphrasing his well articulated words: "just take the blame, imagine yourself in their shoes, give others the benefit of the doubt, over look their statements, if I had to live with their issues, how might I act, feel, believe, speak? What are they dealing with that causes them to have these positions, and above all, how can I help?"

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Legal Corner

Prominent attorney Herman Thordsen gives his advice and opinions on issues of law in the mortgage world.

HIGHLIGHTS OF THE NEW FEDERAL RULES GOVERNING MORTGAGES

FACTS

Here are highlights of new federal rules for mortgage lending, which take effect Oct. 1, 2008.

For subprime mortgages:

* Lenders will be required to verify a borrower's income and assets.

* Lenders will be barred from levying prepayment penalties for the first four years of any adjustable rate subprime mortgage; other subprime mortgages could have no prepayment penalties for two years.

For all mortgages:

* Lenders will not be allowed to run advertising that compares different loans unless all payments and rates are also disclosed.

* Advertising that recommends mortgage plans in a foreign language would be required to include legally required disclosures in that same language.

* Lenders will be required to credit borrowers' payments on the day of receipt. (lat71508)

MORAL

Some fix!



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Success with Subprime

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Brian Sacks, mortgage expert, branch manager, trainer, and speaker gives advice on how to increase sales and improve your business. This week's article: How to Have Clients Calling You To Do Business

Let's recap our journey, we have set realistic goals & created a plan for implementing them.

We now know that we are selling a service not a price and that our reputation is critical to our long term success. The next several issues will deal with the "journey" (trip to Kalamazoo) itself.

Are you tired of driving (make cold calls) yet? Then why not put the car on cruise control (Become the expert in a niche and let everyone know it)?

We've been talking about how important it is to establish and maintain a sterling reputation if you want to be successful in the long run. Without a doubt, honesty, diligence, and trustworthiness are essential attributes. However, there is another critical aspect of the image you need to develop in order to be truly successful: You need to be knowledgeable. I'll even go further than that - people must perceive you as the guru of your chosen niche, and you truly must be. You need to become - and become known as - the expert.

Why? What's so critical about developing expertise? Can't you "get by" just being competent and dependable? Of course you can, but I doubt that you are reading this to learn how to just "get by." If you did, I'm sorry but I don't have any pointer for you. We're aiming higher here. This is all about developing your highest potential and teaching your ultimate goals. Becoming the expert is an important step along the way.
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