Origination News Feature Story

Using Automated Pricing and Investor Guidelines to Generate Leads

By Anthony Garritano

EAGAN, MN-In the competitive mortgage landscape, mortgage originators, lenders and brokers all need to be well equipped with the best tools available. Finding the right product at the right price with correct guidelines is a burdensome task, which is why automation is needed at this stage of the lending process.

As a result, AllRegs, an information management provider here, has launched Leadmark, a Web-based product and pricing engine, lead management and guideline solution.

This technology is available at a monthly price, which is part of the appeal when considering the price tag of many technologies on the market.

The Leadmark product, was created by Mortech, a mortgage technology software company specializing in daily pricing, product decisioning and lead management.

It is targeted to smaller mortgage businesses and any other online mortgage lead purchasers. Leadmark offers best execution pricing for products from wholesale investors.

A key feature of Leadmark is the ability to integrate with one of a variety of Internet lead aggregators.

"Now more than ever, it is important to support small mortgage organizations and mortgage broker shops with business generation," said Dan Thoms, senior vice president of AllRegs.

"The small guys deserve the same powerful tools that large mortgage organizations have," the AllRegs executive said.

Leadmark helps level the playing field for the small mortgage banker and mortgage broker, Mr. Thoms said.

Leadmark has the ability to provide visibility into lenders' pipelines, and allows users to purchase additional leads from lead aggregators since the service can free up a substantial amount of a lender's time, providing a lucrative opportunity for lead aggregators.

Leadmark's features include a best execution pricing engine, no setup fee, integration with lead aggregators, automated notifications of daily rates through RateTracker, e-mail campaigns to stay in contact with prospects throughout the sales cycle, pricing details with add-in adjustments and company profit details, and integrated product guidelines from AllRegs LoanLibrary.

"We designed Leadmark as a solution for lenders looking to price and manage leads," " said Don Kracl, president of Mortech in a prepared statement.

"By incorporating AllRegs' guidelines into the new solution, we're confident the system can be adopted by any sized organization."