Marketing and Lead Generation

Lead Gen Site Evaluates Consumers

By Brad Finkelstein

FERNDALE, NY - Syphr LLC, a technology provider here, has a new product in the online loan generation space called SaveOnYourLoans.com. The consumer-facing site eliminated the burden for potential borrowers of gathering their billing statements and comparison shopping for reduced loan payments.

"It occurred to us that consumers wanted information that was local and actionable," says Chris Langley, president of Syphr LLC. "We wanted to create a site that evaluated their existing loans in real time and let them know if they could save money through refinancing based on their credit score and current market rates at a local, community-based bank or credit union."

Instead, the burden for searching for a mortgage loan (among other types of loans) will be on the retail financial institution. Syphr claims competing consumer-facing sites cut out small banks and credit unions.

"Our goal with SaveOnYourLoans.com has been to create a consumer experience that is separate and distinct from that of other loan aggregation and lead generation sites," said Mr. Langley. "Ultimately, the goal is to reverse the traditional seller-centric methods used by sites like LendingTree and Bankrate, changing the lead generation game as we know it."

It will also be an entry point into Syphr's RateMatch service, an online platform for consumers to find a lender to refinance loans looking to use a community bank or credit union.

SaveOnYourLoans.com launches on Nov. 2, 2009. Its partners in creating the site included Equidata and Innovative Software Solutions.